#The Boss’s Mother Taught Me Seven Things About Doing My Own Business.

For Lily Ashwell, running a business has always been regarded as a labor of love. Her mother’s brand originates from the creative enthusiasm of turning the eternal treasure into a beautiful, comfortable and practical home decoration, and has always adhered to the core values.

At present, Lily’s clothing series with the same name reflects this point. She gets inspiration from her personal retro discovery and makes pieces containing love details. Here, he shared the experience he learned when opening a physical store on the street corner and the seven points his mother taught him how to run a successful and meaningful enterprise.

draw up a plan

Organizing and budgeting my personal life is not my greatest strength. But since the first day of my business, my mother has guided me to make budgets, goals and plans. Although no one has a crystal ball and unforeseen problems always occur, I already know that building an enterprise is satisfying and valuable if things go according to plan.

… but don’t be afraid of compromise(don’t lose your soul and values)

After graduation from college, I am determined to realize my vision in a very correct way. But as time went on, I found that for various reasons, sometimes compromise was needed. Sometimes it is to manufacture products at realistic prices, sometimes it is because of production restrictions. Generally speaking, as long as I have more thinking and attention, I can compromise, and keep my products different and consistent with the core and soul of our company.

balance

I’ve watched my mother work hard all my life. Part of the reason is that her career is a kind of love work. But also because it may be difficult to have a career. Sometimes I feel like I’m caught in the weeds of business all day long. My mother reminded me that the reason why I started this way is because of my creativity. Although it is important to run an enterprise, I must also leave enough time for creative work.

Follow your drum

My mother always said that although I am a furniture designer, I am not interested in the furniture industry. I never knew this fact before I set up my own company. Although I am a fashion designer, I will never appear in the front row of a fashion show. My mother told me that it’s OK to have your own views and methods on things. It does not need to be consistent with the practices of others in the industry.

We need a village

In the process of growing up, I remember my mother invited her whole company to come home for holiday dinner. She called her company a “shabby family” and always stressed the importance of all members to the family. It is important for her to show them her appreciation. When I build my own town, I hope I always make them feel important and valued.

Buy your brand

There is no doubt that I grew up in an old and fashionable house. My mother told her brand story, and it is true. This undoubtedly encourages me to continue to design products that are unique in the market I like. I don’t study birds. Because I like to think my works are eternal from the perspective of aesthetics and quality. This is because they are from the heart. I know that this is my mother’s core value, which she taught me very early.

Foster creativity

My mother has been working in the business world, but first of all, she thinks she is an artist, so it is important to keep her inspiration. I did my best to cultivate my creativity. Nature is a good source for me, and I can also interact with craftsmen directly. I like to watch their process. Usually labor-intensive, consciously create something meaningful. Their enthusiasm inspired me to do the same in my work.